Trade mark

We have received confirmation: our trademark ALT has been registered in the UK. Sometime earlier, it was registered in Germany, and in Russia we have owned it for more than 15 years, so now we control the trade mark and our domain name ( in these countries. By the New Year, the number is to grow to eight countries, and at that level we will stop for a while.

The process of trade mark registration is probably the most bureaucratic among all registration procedures in the world. In the case of our trade mark, we started in about January, and now only two countries of eight have finished the registration. On average, it takes about a year to get the protection of a trade mark, and the term does not vary in different countries a great deal. In Russia the problem grows even more serious, as you cannot check availability of a mark without help of a patent attorney, therefore the possibilities of free research on the matter are limited. In the international system of the World International Property Organization all data are more accessible, and one can look for any available information of the marks (

Unfortunately, that is only part of the information. It covers the marks registered under the Madrid Protocol, which usually means registration in many countries at once. For example, there are some registrations in Russia for the word ALT in different classes of goods and services that were made only in Russia, and they are invisible to the WIPO. That looks strange to me, as all the databases are automated, and the solution to the problem looks quite straightforward.

But anyway, we have done it, and that is good news.

Acceptance Rate

A week ago, I visited an event of Said Business School for those applying for EMBA. A little bit late for me, as I had already been admitted, but at the meeting I could ask some questions. One of them was about the acceptance rate. The official version is that they have roughly 200 applications for 70 places, which means 35%. To be honest, I believe that the rate is overstated, and the real rate falls between 40 and 50%. The reason for the doubt is that the acceptance rate of 25-30% is typical for American business schools, and their European peers usually have a higher rate. Even so, Oxford is a fast growing school, and its EMBA programme has a good rating, so that result could be plausible.

The acceptance rate is usually published for the regular MBA in the US. It looks like the publications there are mandatory and audited, as all business schools participate in the process. However, even if the numbers are correct, their meaning can be misleading. To explain that, let’s compare the two cases that I know personally: the CFA exam and entering an MBA.

The person taking the CFA exam passes or gets nothing. There is no alternative result, and in that case for the 40% pass rate there are 60% who lose. The pass rate explains the difficulty rate of the exam for those, who expect to take the exam. In the case of an MBA, you can apply to 2, 5 or 10 business schools, the cost of each attempt is about $100 and one additional day of your time. The admission criteria are deliberately vague and nobody knows their chance, so why not try?

As a result, the average number of applications per student is somewhere between 3 and 5, and the acceptance rates must be multiplied by this number. The acceptance rate of 20% means that 60-100% of the applicants were accepted by one of the schools. Everyone is a winner in this case. Moreover, most applicants apply to at least one of the top business schools, even if they have almost no chance of being accepted. That boosts the visible competition in those schools beyond the clouds. Therefore, those beautiful numbers of acceptance rates less than 10% reflect the business school’s status, but not the level of real competition.

The Executive MBA interview

Generally, there are a lot of things that must be done in the admission process, and many of them are harder and more important than the interview. The one who reaches the interview stage may expect the chance of success to be around 50-60% or even more (the exact numbers are not known and vary among years and schools; this is a result of my observation on the web forums). However, the interview is the “last frontier”, and, of course, it brings a lot of nervousness.
In my case there was one more reason to worry. When I started, I had a short list of 4 business schools (Oxford, LBS, IE, IMD), and all four seemed good choices. By the end of August I had decided that Oxford was the only right choice, so now the 60% probability looked lower than 4*30% before. As a backup, I had a good professional record, IELTS=8, GMAT=660, CFA designation etc., but everything was possible.
My interview was conducted over the telephone. That was a problem, as phone conversations are often associated with problems of understanding what was said, and it was the last thing I wanted to have during the interview. I decided to use headphones and a mobile phone. The headphones were very helpful, as the sound was better. I would recommend it for any phone interview. It is worth mentioning that the interviewer used headphones too. People do not advise using mobile phones due to probable connection problems, but I could not plug the headphones into my landline phone, so I took the risk.
The topics in the interview were quite standard:

  1. Why an MBA? What do you want to get out of it?
  2. Why Oxford, especially compared to LBS (as I mentioned in my application the plans also to apply to LBS)?
  3. Describe the current plans of your company and how do you think this study can help you with them?
  4. How has the current economy hardship affected your business, and what are you doing to overcome it?
  5. Which subjects of the program are more important to you?
  6. What questions do you have to me?

All in all it took about 30 minutes. My interviewer was Cathy Harvey, Director of Executive Degree Programmes. She was very friendly, and the conversation was pleasant.
My last question was about the time frame when I would get the decision. She described the procedure and promised that I would have the reply in a week (not necessarily with the final decision). In actual fact, I got the decision in three days.

The Beginning

A good beginning for a blog. I have just received a message from the Oxford Said Business School Admissions Committee. They offered me a place on the Executive MBA program. Together with our plans to start active sales in Germany this opens a new stage in my life, so there will be a lot to write about.
It will be helpful also in order to collect my thoughts and practice my English writing that I will have to do a lot in the coming two years.